Finally, a great tasting protein ball - Introducing The Protein Ball Co

If you’ve ever found yourself staring at the snack shelf, looking for something that’s both satisfying and genuinely healthy, then you’ll likely appreciate what The Protein Ball Co has achieved. Founded by Matt Hunt and Hayley Hunt back in 2015, their mission was straightforward: snack smarter, with no compromise on taste or quality. From bland, overly processed “protein” options to something exciting, fun and genuinely good for you.

The Brand Story & What They Stand For

From the outset, Matt & Hayley recognised the gap in the market: protein-rich snacks were becoming popular, but many of them were bland, loaded with filler ingredients, and lacked flavour. The Protein Ball Co set out to change that, introducing a suite of protein balls made with real, natural ingredients, bold flavours and a commitment to not doing the “junk” route.

They do all their rolling in-house, in their own kitchen. They source every ingredient. And they cover a wide variety of dietary preferences—from whey to egg white to plant-based proteins—so whether you’re following a conventional diet, vegetarian or vegan, you’re covered.

The brand emphasises key values such as:

• No added sugar, sweeteners or emulsifiers.

• Using natural ingredients you can pronounce.

• Gluten-free, home recyclable packaging, and a “rolled in the UK” production.

• Multiple lifestyle ranges: Original (high-protein), Plant-Based, High‐Fibre, and Low-Sugar.

The Product Experience: What It’s Like to Eat Them

Appearance & Feel: The balls arrive beautifully packaged. Once you open the bag, you’ll notice how clean and uniform the product looks — smooth, well-formed, no messy “globbing” or weird textures. In short: they look premium.

Texture & Mouth-feel: One of the things that stands out is that they are not claggy. By “claggy” I mean the kind of sticky, chewy snack that sticks to your teeth and gums in a way that leaves you wondering whether you’ve just eaten something healthy or a sugar-laden fudge ball. These feel light, soft, and easy to bite through — satisfying without being overbearing.

Taste & Flavour: This is where the brand shines. With twelve bold flavours across their four ranges, you’re spoiled for choice. Some highlights:

• Peanut Butter – Rich, smooth peanut flavour that delivers that classic snack-comfort vibe but in a healthier package.

• Coffee Oat Muffin – A subtle coffee note, nicely balanced with the oat “muffin” dimension; I particularly enjoyed this flavour as a mid-morning or pre-workout pick-me-up.

• Cacao & Orange, Coconut & Macadamia, Salted Caramel, Lemon & Pistachio, Blueberry Oat Muffin, Chocolate Chip Muffin – all bring their own character and hold their own in the “treat” category.
  Each flavour is thoughtfully done — the balance between sweetness, flavour intensity and protein-snack restraint is well judged.

Nutritional / Lifestyle Fit: They cover a broad spectrum of dietary needs. Whether you’re after high protein (Original or Plant-Based), higher fibre (High-Fibre), or low sugar (Low Sugar), The Protein Ball Co has a variant for you. The transparency around no added junk, natural ingredients and gluten-free production also adds confidence if you’re ingredient-conscious.

Why They Stand Out

• Quality of Ingredients & Transparency: Too often “healthy snacks” use processed gimmicks; here, their promise of “real ingredients, bold flavours, no junk” is felt in every bite.

• Production & Sustainability: The fact that they roll the balls in the UK, and have recyclable home packaging, gives them an edge in the “premium snack with conscience” space.

• Flavour Variety & Innovation: With 12 flavours and multiple ranges, they avoid the “one-flavour fits all” trap. That makes them more interesting than many other protein snack brands.

• Strong Brand Promise: From their origin story (2015, Matt & Hayley’s mission) to their current scale (“more than 30 million bags later”) they clearly have traction and have maintained their focus.

• Snackability: They’re portable, convenient, satisfying — ideal for busy lives, between meals, on the go or as a smart treat.

A Few Highlights From Our Experience

• The Peanut Butter flavour: As mentioned, this was a standout. It hits that comfort-snack note without falling into junk-food territory.

• The Coffee Oat Muffin flavour: Very clever. Great for that subtle coffee kick, with the oat base delivering extra texture and interest.

• Across the board: None of the balls felt too heavy, overly sticky or “chewy for the sake of chewing”. They were just… good to eat.

• The texture was enjoyable — soft and yielding, yet with enough body to feel like a proper snack rather than a tepid after-gym bite.

Minor Considerations

While I found almost everything to be a win, here are a couple of small caveats:

• As with any premium snack, cost per ball is higher than basic “ordinary” snack bars; that’s the trade-off for the quality and variety.

• Some flavours will appeal more than others depending on personal preference (for example, if you don’t like coffee flavours you’ll skip the Coffee Oat Muffin). But that’s hardly a criticism of the brand—they offer enough variety to mitigate this.

• If you’re strictly on an ultra-low-carb regime, even though some variants are Low Sugar, you’ll still want to check the full macro-split to ensure it fits your diet.

Overall, The Protein Ball Co delivers on its promise: snacks that fuel your body without sacrificing flavour or fun. Crafted with care, made from natural ingredients, rolled in the UK, and packed with flavour and texture — these are snacks you’ll look forward to eating, not just tolerate in the name of “health”.

If I were recommending them: start with one of your favourites (we loved Peanut Butter and Coffee Oat Muffin), then explore the other flavours to find your new go-to. Whether for pre-workout, mid-afternoon slump, or just a more thoughtful treat—these balls check so many boxes.

Final Thoughts

Healthy snacking doesn’t have to be bland or boring. With The Protein Ball Co, you get the best of both worlds — great taste and smart nutrition. If you’re looking for a snack that’s beautifully made, great to eat, not claggy, and truly tasting great, this brand deserves a spot in your pantry.

Give them a try—your body (and taste buds) will thank you.