Today, ITV has released the brand-new marketing promo for the eagerly awaited new series of Celebrity Big Brother.
The promo for the series, which will launch on ITV1, ITVX, STV, and STV Player this April, features the return of our beloved furry friends—a group of glamorous guinea pigs preparing to take part in the original celebrity experiment.
Last year, Celebrity Big Brother made its return to UK television with an explosive series that sparked widespread conversations on social media. Now, a new group of VIPs is preparing to take part in the original social experiment, moving into the Big Brother house, which has been relocated for this upcoming series.
Set to be another unmissable season, viewers can expect tense challenges, nerve-wracking nominations, and captivating gossip as a host of famous faces spill the tea on their lives in the spotlight.
Big Brother and Celebrity Big Brother, along with the iconic Live Stream and Late & Live companion show, have now been streamed more than 100 million times on ITVX.

Celebrity Big Brother will once again be followed by Celebrity Big Brother: Late & Live each night—offering viewers an additional hour of exclusive content. Airing on ITV2 and ITVX, Celebrity Big Brother: Late & Live will once again be the only place to watch the celebrity evictees’ first live interviews, along with a range of unmissable exclusive features, including access to camera runs, special guest commentary, and fiery debates.
The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX and STV Player, giving fans the chance to watch live footage into the early hours after Celebrity Big Brother: Late & Live.