Winter dramas win huge streaming figures for ITVX

New Year's Day 2024 marked a monumental achievement for ITVX, boasting an impressive 8 million streams, a record-breaking figure that surpassed the previous year by a remarkable 2.5 million streams, reflecting a substantial 44% increase. Since its inception, ITVX has solidified its position as a streaming powerhouse, accumulating a staggering 3 billion streams.

Simultaneously, ITV1 experienced its most successful New Year's Day in two years, witnessing a remarkable uptick of 10% in its all-time audience compared to the previous year's celebration.

The captivating show, "Mr Bates vs. The Post Office," emerged as the undisputed champion across all channels, captivating 3.9 million viewers and easily outperforming its counterpart, "The Tourist," on BBC1, which garnered 2.2 million viewers. On the digital front, the series has already achieved a significant milestone by accumulating over 1 million streams on ITVX within its inaugural day.

New Year's Day also marked the debut of "Jeopardy," which attracted an impressive 2.2 million viewers. Together with the late 2023 premiere of "Deal or No Deal," this marks the highest-rated gameshow launch since the introduction of "Lingo" in 2021.

Meanwhile, the allure of "The Winter King" on ITVX continues to captivate audiences, accumulating a remarkable 5.7 million streams since its launch. These outstanding streaming figures underscore the platform's ability to deliver compelling content that resonates with viewers, cementing its status as a go-to destination for high-quality entertainment.