Denise Van Outen to present Channel 4’s Secrets of the Supermarket Buyers

In a brand-new series for Channel 4, Denise Van Outen delves into how a select group of individuals shape the purchasing choices of tens of millions of British shoppers every day. Welcome to the world of supermarket buyers…

In Secrets of the Supermarket Buyers, Denise Van Outen engages with current and former buyers from the UK’s largest supermarket chains to uncover how they decide what products to offer to consumers. From discount disruptors to premium grocers, this series reveals the strategies used by these behind-the-scenes buyers to stock popular items in stores and, ultimately, in shoppers’ trolleys. How do they forecast demand and anticipate the next big trends?

This 4 part series is produced by Glasgow-based Firecrest Films for Channel 4. Firecrest Films previously brought Channel 4 the successful Denise Van Outen projects Secrets of the Middle Aisle (2022) and Secrets of the Supermarket Own-Brands (2023), which attracted consolidated audiences of 1.4 million and 1.6 million viewers, respectively.

Denise Van Outen comments: “These shows have changed how I do my shopping and I’ve loved being able to spill the secrets with my friends and family too. I’m excited to get the inside scoop on who decides what we see on our supermarkets shelves and peek behind the scenes to uncover even more surprises.”

Secrets of the Supermarket Buyers will air later in 2024.