If you watched the new Harry Potter trailer and think you now need to sign up as a HBO Max subscriber – you may not have to! Many fans will be asking if HBO Max content is included in Sky TV and NOW subscriptions, and the good news is – yes, it is!
HBO Max has officially launched on Sky and NOW in the UK, giving millions of customers seamless access to HBO’s award-winning TV shows and Warner Bros. blockbuster movies. The move comes as part of Sky’s expanded partnership with Warner Bros. Discovery, strengthening its position as one of the most comprehensive entertainment platforms available.
HBO Max Now Included with Sky TV and NOW Memberships
From today, HBO Max Basic with Ads is included at no extra cost for millions of eligible Sky TV customers—representing a value of £4.99 per month.
Existing NOW Entertainment members also benefit, with HBO Max now integrated directly into the NOW app as part of a new Entertainment & HBO Max membership—again, at no additional charge.
This rollout makes it easier than ever for viewers to enjoy premium content without juggling multiple subscriptions.
Sky’s All-in-One Streaming Bundle Just Got Bigger
Sky continues to lead the way with its world-first bundled TV offering, combining HBO Max, Disney+, Netflix, Hayu, and Sky TV into a single subscription.
That’s over £20 worth of streaming services every month, alongside Sky Originals and exclusive shows like:
Saturday Night Live UK
Under Salt Marsh
The Dyers’ Caravan Park
Sweetpea Season 2
New customers can access this full package through Sky Ultimate TV from just £24 per month, making it one of the best-value streaming bundles in the UK.
For even more value, customers can combine Ultimate TV with Full Fibre 300 broadband starting from £41/month (currently £39/month)*.
What You Can Watch on HBO Max via Sky
Customers using Sky Stream, Sky Glass, and Sky Q can dive straight into an impressive catalogue of HBO Max content, including:
Hit HBO series like Succession, The Wire, and Game of Thrones
Critically acclaimed Max Originals, including 2025 award-winner The Pitt and upcoming DC Studios series Lanterns
Blockbuster films from Warner Bros., including Dune, The Batman, and the Harry Potter and Lord of the Rings franchises
Getting started is simple—just open the HBO Max app via your Sky homepage or use voice search to begin watching instantly.
Sky Atlantic Remains the Home of New HBO Releases
While HBO Max brings a huge on-demand library, Sky Atlantic will continue to premiere upcoming seasons of fan-favourite HBO shows such as:
Euphoria
House of the Dragon
The Last of Us
This ensures Sky customers get both live premieres and on-demand access in one place.
A Fully Integrated Viewing Experience
With Sky’s intelligent OS, HBO Max content is seamlessly integrated alongside apps like Netflix, Disney+, BBC iPlayer, and more.
Features include:
Personalised recommendations across all platforms
Continue Watching, so you can pick up right where you left off
Playlist, allowing you to save content from multiple apps in one place
The result is a smoother, smarter viewing experience—no app switching required.
HBO Max on NOW at No Extra Cost
NOW customers don’t miss out either. Existing Entertainment members automatically receive HBO Max Basic with Ads at no extra cost, fully integrated into the NOW app.
New customers can sign up for the NOW Entertainment & HBO Max membership from £6.99 per month, while a separate NOW Entertainment plan starts at just £4.99 per month.
TNT Sports Also Available Through HBO Max
With this launch, TNT Sports becomes even more accessible. Customers who subscribe via Sky can watch TNT Sports directly through the HBO Max app, as well as via Sky channels and Sky Go.
This includes premium live coverage such as:
Premier League football
UEFA competitions
FA Cup
MotoGP
Tour de France
Rugby and more
Final Thoughts
The arrival of HBO Max on Sky and NOW marks a major upgrade for UK viewers, combining premium streaming services, live sport, and exclusive content into one easy-to-use platform.
Whether you’re a fan of blockbuster films, critically acclaimed series, or live sports, this new integration delivers exceptional value and convenience in one subscription.