‘Better Man’ set for early home streaming release after poor box office performance.
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The Robbie Williams biopic Better Man is set for an early streaming release this February following disappointing box office performance. Directed by Michael Gracey, best known for The Greatest Showman, the film dives into the highs and lows of Williams’ iconic career. However, despite the star power and a loyal fanbase, Better Man has faced challenges at the box office, particularly in the US market, where it has struggled to find footing.
As of January 6, 2025, the film grossed £3,846,443 in the UK and Ireland—a modest result given its release in 658 sites, where it averaged £1,910 per location. While the initial turnout was moderate, it fell short of expectations for a movie centered on one of Britain’s most beloved pop icons.
That’s despite a huge promotional campaign for the film and positive reviews from critics and fans.
Distributor Paramount Pictures is now facing the possibility of financial losses, especially with the film’s weak international performance. The decision to fast-track its streaming debut reflects a strategy to recoup some of its investment and reach a wider audience who may have skipped its theatrical run.
Now fans of Williams could well have the chance to catch the biopic from the comfort of their homes before March, with hopes that streaming access will reignite interest in the singer’s remarkable life story. Despite the film’s commercial challenges, Better Man has garnered praise for its musical performances and emotional depth, offering a closer look at the former Take That star’s journey to global stardom.
The early streaming move could prove to be a savvy pivot, as studios increasingly use digital platforms to offset box office downturns. Whether Better Man can find a second wind online remains to be seen. There is hope, other recent releases like ‘Red One’ which tanked in cinemas went on to break streaming records thanks to an early home release via Prime Video.
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