Watch Burberry's £10million 2016 Christmas advert, The Tale of Thomas Burberry

Move over John Lewis and Sainsburys, Burberry have just released their 2016 Christmas ad campaign, with a three minute film costing £10million!

The ad stars Dominic West, Sienna Miller, Lily James and Domhnall Gleeso and was directed by Academy Award-winner Asif Kapadia. 

Christopher Bailey, chief creative and chief executive of Burberry, said of the ad: “This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trenchcoat – in our own words. The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the 20th century in all its tumultuous highs and lows.”

Watch the ad below.

The advert will be broadcast in cinemas nationwide.