Watch the 2016 John Lewis Christmas advert
Joining Coca Cola, Home Alone and Shakin' Stevens as a Christmas staple, the John Lewis advert has become something of an iconic signal for the beginning of the Christmas season.
Rumour has it the 2016 John Lewis Christmas advert will launch this Friday, 4 November and if this the case, we'll have it right here for you before the weekend! Until then, enjoy the previous few campaigns, below...
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